From space, planet Earth appears to be incredibly rich as exemplified in the symbolic image of ‘Earth Rise’ captured by the crew of Apollo 8 on 24 December, 1968. It seems improbable that in less than 50 years since then, the planet could be on the brink of a set of disasters. One of the most visible disasters facing us today is the growing volume of waste generated in both the production and consumption of goods and services.

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