Vaccine hesitancy and refusal — Blog

Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media

Misinformation and conspiracy theories about vaccines spread through social media and shape how people make health decisions. Our latest work addresses these questions by identifying how vaccine misinformation that originates in books sold via online marketplaces gets legitimized and spread through social media.

How does culture affect vaccination acceptance?

Why do some people vaccinate against COVID-19 while others do not? Our recent work, published in the Journal of International Marketing, addresses this question through the lens of culture, empathy, and homophily—i.e., the extent to which we share similarities with others

Vaccine hesitancy, the increasing parent-provider divide, and the response from researchers and policymakers to stem the growing concerns

The vast majority of parents continue to immunize their children against deadly infectious diseases. However, of late, a growing number of them in both developed and developing nations have refused vaccination forcing the World Health Organization to declare vaccine hesitancy as one of the top ten major threats to global health.