communication — Blog — Sage Perspectives Blog

Which Sustainability Communication Strategy is better for Hotels: Message Design or Message Content?

In the aftermath of a failed performance management, businesses often resolve that “one size does not fit all.” Despite this buzz phrase being used as a stopgap measure to express the idea that one strategy cannot appeal to the diverse needs of a business’s customer base, previous empirical studies on sustainability marketing disregard this way of thinking when they focus on single cues to influence customer sustainable behavior.

ResearchMaria Pia TissotMay 3, 2023sustainability, communication, hotels

Improving the communication of unexpected news in pregnancy ultrasounds

Not all pregnancies follow the textbook. Miscarriage or stillbirth occurs in 1 in 5, and in 1 in 20 an anomaly is found which could signal the presence of a health condition. Pregnancy complications are extremely distressing for expectant parents and increase women’s risk of experiencing depression, anxiety and trauma.

Research, Editor's PicksGuest UserSeptember 14, 2020ultrasound, pregnancy, sonography, communication, burnout, complications