consumers’ behaviour — Blog — Sage Perspectives Blog

The Emergence and Evolution of LGBTQIA+ Markets

Many LGBTQIA+ consumers still face discrimination in the marketplace, with limited or inaccurate representations of their specific consumption needs. Addressing these critical strategic challenges, policymakers and marketers have embarked on a progressive journey of reaching and serving LGBTQIA+ consumers in more meaningful and authentic ways, implementing marketing strategies that genuinely resonate with these individuals and address discrimination.

Editor's Picks, ResearchRachel WolfeJune 4, 2024LGBTQIA+, Pride Month, consumers’ behaviour

Authoritative vs. Credible Sources of COVID Health Information: When Necessary is not Sufficient

The COVID-19 pandemic and the explosion of infodemiology has brought into sharp focus the role of social media in disseminating science-based health information and its impact on consumers’ knowledge, attitudes, and behaviors.

Advance Paper Spotlight: “Pink Purchasing: Interrogating the Soft Power of Japan's Kawaii Consumption” by Lieber-Milo Shiri

Advance: a SAGE preprints community continues to garner submissions from a wide range of authors in various fields. We would like to draw attention to a preprint entitled, “Pink Purchasing: Interrogating the Soft Power of Japan's Kawaii Consumption” and authored by Dr. Lieber-Milo Shiri, who is a graduate of Human Sciences from Osaka University. Dr. Shiri’s paper was posted to Advance in February 2019 and has accumulated just over 100 downloads.

Research, Editor's PicksKimberley SimpsonMarch 11, 2020SAGE Advance, Japan, consumers’ behaviour

An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization

In the past three decades, two substantial and interrelated phenomena, namely globalization and digitalization, have been reshaping the world in an unprecedented manner. Globalization is a complex and multifaceted phenomenon resulting in more interdependence and mutual awareness among economic, political, and social units across the world (Guillén, 2001; Held, McGrew, Goldblatt, & Perraton, 1999; Steger, 2010).