Posts tagged humor
‘Asking for friend’: How can brands successfully use humor in social media exchanges?
‘Asking for friend’: How can brands successfully use humor in social media exchanges?

Humor on social media can be a fantastic tactic for brands to engage their audience. It is now widespread for brands to use humor in their online interactions with customers. But brands also periodically respond humorously to other brands' content on social media. Some brands, like Wendy’s and Burger King, have become extremely popular for their repetitive use of humor against other brands.

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Research, Editor's PicksGeorgina Savagehumor, brand identity, Brand Association
How White Racist Humor Reveals the Myth of Post-Racialism
How White Racist Humor Reveals the Myth of Post-Racialism

During moments of uncertainty, political polarization, and escalating social and racial conflict, it is common to hear that humor and laughter may be an effective antidote to the stress, anxiety, and frustration that becomes widespread during such trying times. “Laughter is the best medicine,” is often a common refrain. Yet, what happens when humor and laughter are used to aggravate, rather than alleviate, racial conflict?

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Research, Editor's PicksGuest Userracism, post-radicalism, humor, civil right