Racial disparities in maternal and infant mortality have worsened since the COVID-19 pandemic. These disparities persist regardless of social and economic factors, and are ultimately caused by systemic racism that permeates healthcare as well as countless upstream social determinants of health. While the statistics and causes for disparities in Black maternal and infant health are clear, there is less information on how to effectively address these disparities in the short-term. Digital media campaigns are one potential way to distribute information in a time and cost-efficient manner, directly in the online spaces where women spend their time. 

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