Qualitative methods have always played an important role in social research, with the one-on-one interview undoubtedly being the single most common data source. Indeed, the interview may seem so banal as not to require any further explanation. But are all interviews really alike? Is there one best way? More generally, how can social scientists make their interviews more ‘meaningful’ in the light of their research goals?
Read MoreDisruption and change are the new normal. This new normal is characterised by four forces—change, complexity, chaos, and contradiction. Organisations desirous of thriving in such rapidly changing environments need to go beyond strategic exploitation of their present competitive advantages.
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