Around the world, public transportation (PT) services are the most common and longest-established type of “shared mobility”. When we now think about rural areas, this concept of PT is at odds with rural mobility patterns, where population density is lower and population is usually scattered in numerous small settlements, from individual farm sites to country towns. This translates into a low density of demand. One way to combat this is by giving more space to locally planned and operated services and to develop better-tailored solutions and more cost-efficient ways of service provision.

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