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In light of the current ecosystem of technological advancements in telecommunication and enhanced capability of devices, the present work brings to the fore the changes in consumers’ media consumption. The shift from conventional media to over-the-top (OTT) media, particularly in the lockdown period due to the COVID-19, has resulted in a war between streaming service providers to attract and retain customers.
Read MoreSelf-help groups (SHG) play a significant role in transforming the rural economy. Its unprecedented growth helps the resurgence of the weaker section of society in terms of outreach, social position, and sustainability. Among different SHGs, ‘Kudumbashree’ of Kerala constitute the largest women SHGs in India.
Read More“No spoilers!” say many directors. Their concern is that if publications or moviegoers reveal plotlines and surprises, the public won’t want to pay for the movie. But is that concern well-founded? Contrary to the concerns of some directors, a new study in the Journal of Marketing finds empirical evidence that spoiler reviews actually have a positive and statistically significant relationship with box office revenue.
Read MoreReducing greenhouse gas emissions has been on the world agenda for decades (197 nations formally committed to reducing carbon emissions at the Rio de Janeiro Earth Summit in 1992). But public opinion has reached a point where “business as usual” is becoming increasingly difficult to justify.
Read MoreAs Editor of the Journal of General Management (JOGM), I would like to comment on how I go about making decisions on papers, why it can take time to make decisions on certain papers, and reasoning surrounding those decisions. I hope that my perspective will encourage researchers to submit their work to JOGM as well as be of use to those who review for the journal or mentor fellow researchers to publish in the field of general management.
Read MoreThe papers in this special symposium collection examine conflict resolution with a specific focus on workplace conflict. Although managers sometimes claim that workplace conflict is a thing of the past having been eliminated by attitude surveys, open door policies, or other complaint procedures, there is much evidence that conflict persists.
Read MoreThe mobile phone has become a repository for many of the things that make us who we are. The mobile phone is where we play games with fellow enthusiasts, comment on our favourite musical acts, access our bank accounts, stay in touch with and remain visible to our network of friends, assess self-tracking information through step counters, pulse meters and sleep apps. We might even answer work e-mails when on the go. Real-world encounters draw in our mobile phones as we use WhatsApp and GPS tracking to locate each other in crowded spaces or engage with the evermore prominent Internet of Things and Augmented Reality.
Read More‘Powerful actors such as multinational corporations (MNCs), mainstream non-governmental organizations (NGOs), and western aid agencies expend considerable efforts to dominate marginalized groups such as powerless communities and labor forces. It is not always easy to point out exactly which powerful actors did what to result in violence such as injury and killing. Because of this limited traceability of actions, certain consequences of such violence remain invisible for a long period of time.
Read MoreDigital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. Industries and organizations are increasingly disrupted by new or unique applications of technology. Incumbents that become complacent are replaced by those who embrace innovative approaches to enhance the customer experience.
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