Qualitative Research — Blog — Sage Perspectives Blog

Them and Us! Challenging the notion that qualitative research is somehow inferior to quantitative studies

It often feels like quantitative researchers are able to analyse complex data sets using neat tests whereas hundreds of hours of qualitative data can feel overwhelming and messy. Using multiple coders to analyse data and present the findings in succinct but thorough ways may help.

Research, Author ServicesMaria Pia TissotMarch 31, 2023Qualitative Research, data collection

In defense of qualitative research – A PhD Researcher’s experience

Even though qualitative research is more respected nowadays, it is still seen in some academic circles just as a starting point in research. We still live in a world where quantitative approaches are dominant and considered more robust for relying on numerical or measurable data.

How the Creative Class Co-creates a City’s Brand Identity

Place branding is a discipline with high relevance for a city's policymakers and for hospitality and tourism management, and this is even more true in the context of creative cities. This article explores how the creative class contributes to a city’s brand identity and, by doing so, delivers valuable advice for marketing representatives of creative cities.