"Why do old people eat cake?" This simple question led to a movement which over the past year has enhanced the atmosphere and social wellbeing of the business school PhD community. We came to understand, in time, that there are two main reasons. The first is that eating cake is obviously good, and these so-called 'old people' have amassed a great amount of wisdom over the years, allowing them to view this fact with ease. The second reason is, of course, the fact that, with their perhaps limited time left on earth, they have learned how to indulge without guilt or fear of consequence.
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