Online educational platforms like Coursera and Khan Academy make education accessible by allowing learners to progress at their own pace within opt-in and on-demand structures. An advantage of this online learning setting is that we can track learner activity within different courses, including watching lectures and taking quizzes, and look at how the motivation to consume course content varies over time. Using data from thousands of learners across four introductory online business courses, we wanted to investigate three main questions in our research: (1) Do any distinctive patterns or “learning styles” emerge? (2) How do different learning styles relate to important downstream outcomes such as final performance and enrollment in additional courses on the platform? (3) Are there any differences in behavior between learners who had paid or not paid for the option of a course certificate?